Ernie the Attorney posted about the need for fresh content and the lameness of many law firm web sites. Since I am in a position to have a fairly strong opinion on the subject, I posted the following lengthy comment (except here I won't repro the broken italics tag I managed to slip in there):
Heh. I have a client, about 25 attorneys in a single owner firm, whose web site is nothing more than okay. I basically tossed it together so they'd have something. It looks reasonable and not completely stupid, but has nothing fresh or interesting or appealing on it. Nobody cares.
Except once in a while they will say "our web site sucks!" So I'll get all excited and tell them things they can do, and show them a proposed, far nicer design someone did, which would cost them a few hundred bucks to adopt with minimal content improvements otherwise. I seek feedback. I get a couple of "that's nice" responses from people who aren't responsible for spending or marketing-related matters, otherwise it's deafening silence wafting to the ground with a wretched, thud of apathy.
I consider it bizarre. They also have yet to put the URL on their letterhead as I have suggested. They got goodies like coffee mugs and magnets made up for a regional chamber of commerce business fair... and didn't think to have the URL printed on the stuff. Most of the new batches of business cards haven't gotten the URL on them. Some haven't even gotten the attorney's e-mail address, and I got them on the internet three years ago. Nobody thinks to have people go to the site for driving directions, instead still reciting them over the phone or faxing them. Most of the attorney bio/experience blurbs are from a 5+ year old firm resume they did last time they thought about marketing. Requests for edits or more info mostly landed with the aforementioned thuds.
Posting articles or legal commentaries? Updating routinely? Never gonna happen.
Not that I keep my own business site exactly free of virtual cobwebbery... houses, stones, emergency glazier calls... well, tough.